It's not uncommon for professional skaters to launch their own brands. Lucas Puig's Helas, Blondey McCoy's Thames and Jason Dill's Fucking Awesome are all immediate examples that spring to mind. While Wayward Wheels follow a similar drift, what makes the budding brand special is its inception. Founded by Benny Fairfax and Andrew Brophy, who despite hailing form separate parts of the world, became best friends (their wives are even sisters) via the schooling of London's skate institute, South Ban...
It's not uncommon for professional skaters to launch their own brands. Lucas Puig's Helas, Blondey McCoy's Thames and Jason Dill's Fucking Awesome are all immediate examples that spring to mind. While Wayward Wheels follow a similar drift, what makes the budding brand special is its inception. Founded by Benny Fairfax and Andrew Brophy, who despite hailing form separate parts of the world, became best friends (their wives are even sisters) via the schooling of London's skate institute, South Ban...
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